Seminar: Digital Marketing in Practice (DMiP) - Details

Allgemeine Informationen

Veranstaltungsname	Seminar: Digital Marketing in Practice (DMiP)
Untertitel
Veranstaltungsnummer	402126
Semester	WiSe 2026
Aktuelle Anzahl der Teilnehmenden	0
erwartete Teilnehmendenanzahl	20
Heimat-Einrichtung	FB4 Fachbereich Wirtschaft
Veranstaltungstyp	Seminar in der Kategorie Lehre
Nächster Termin	Dienstag, 22.09.2026 08:30 - 11:30, Ort: (C112)
Art/Form
ECTS-Punkte	5

Lehrende

• Prof. Dr. Sabine Wienke Seeger

Räume und Zeiten

(C112)

Dienstag: 08:30 - 11:30, wöchentlich (13x)

Studienbereiche

• FB4 Fachbereich Wirtschaft

Kommentar/Beschreibung

Ready to put digital marketing into practice? This seminar focuses on doing rather than just discussing. With a basic understanding of marketing (but no prior digital expertise required), you’ll develop practical skills through hands-on projects. You’ll start by designing a social media and content strategy for your own LinkedIn profile, then move on to a larger project creating and planning a digital campaign for an organisation. Along the way, you’ll explore effective content creation, audience engagement, and storytelling for brand building. Assessment is coursework-based, using an activity journal and documentation of your work and results to reflect on what you create and learn.